What is Circular Fashion?

When it comes to living and dressing sustainably, the term ‘circular’ has become one of the most popular concepts amongst consumers and fashion brands.

Fashion brands such as Nike and Ganni are signatories to the Global Fashion Agenda’s 2020 Circular Fashion System Commitment, a company-wide pledge to end linear fashion.

So, what is circular fashion?

To explain it simply: circular fashion –– a term first coined in 2014 by Anna Brismar –– can be best described as clothes, shoes or accessories that are specifically designed, sourced, produced and provided with the intention of being used and circulated responsibly and effectively in society for as long as possible in their most valuable form, and then returned safely to the biosphere when no longer of human use. 

In other words, think of it like the Circle of Life –– but for fashion.

How does it compare to linear fashion?

At this moment, a majority of the fashion industry is linear. To be linear means that a consumer will buy a shirt and when the shirt no longer serves a purpose, the consumer will either throw it away, donate it, which usually results to it ending up in a landfill.

True to its name, circular fashion focuses on making a circle with consumer purchases and avoiding the need to create new materials, new garments, but instead using what is already circulating out there.

What does LaBante have to do with Circular Fashion?   

Sustainability has always been at the core of LaBante’s brand identity. LaBante’s product manufacturing is a circular usage process, with the intention of minimizing waste through the process.

To further aid in the circularity of their products, all of LaBante’s bags are biodegradable, and the metal fastenings on the bags can be recycled.

LaBante practices what they preach when it comes to circularity in fashion. 

Leave a comment

Comments will be approved before showing up.

Also in The LaBante Blog

Conscious Deception: How to Recognise Greenwashing

As the sustainability conversation in fashion has taken over recent discourse, the topic of greenwashing continues to come up. Greenwashing – a deception meant to make a company's practices seem more eco-conscious than they are – is becoming an industry buzzword as companies scramble to look like they're doing the right thing. Sustainability claims have become a selling point for companies – from being a niche, “hippie” pursuit, caring about the Earth is now cool, and some brands are taking a...

Read More

How to have an Eco - Easter

Many cultures celebrate the coming of spring and the renewal of life at Easter. It is a vibrant time of year for nature, so by being mindful of our environmental impact, we can enjoy the festivities while caring for our planet.

Read More

Treating your mum to a sustainable Mothers day!

Mother's Day is a time to celebrate the love and care our mothers and mother figures have given us throughout our lives. It is the perfect day to treat them with gifts, meals and events, so we have collated a few tips on how to have the best sustainable mothers day! 

Read More